Research study to find out women’s experiences of the support they have received in relation to feeding and caring for their baby from pregnancy until six months after birth.

The UK Baby Friendly Initiative provide services and organisations (such as maternity, neonatal, Health Visiting and Children’s Centres) with standards designed to improve how parents feed and care for their baby.

The aim of my research is to explore women’s experiences about the support and information they received from organisations that have been awarded Baby Friendly status. This study is particularly interested in understanding the experiences of women from different socioeconomic backgrounds to ensure appropriate support is available for all families.

As a health visitor and as a mother, I believe that it is important that all women have positive experiences when feeding and caring for their babies, whether they breast or formula feed. It is hoped that the experiences that women share during this study will be used to inform the infant feeding support that is provided to women and families in the future.

Women will be asked to share their thoughts and experiences in a diary and during interviews to find out how the UK Baby Friendly Initiative standards have made a difference to the information and support they have received.

To be able to take part in this study you will need to be pregnant with your first baby and receiving your antenatal and postnatal care in East Lancashire.
Shopping vouchers will be given as a thank you for your time at five points during the study.

If you are interested in taking part in this research please complete this online survey https://uclan.eu.qualtrics.com/jfe/form/SV_5inrLLwygg81vcW

If you would like more information about the study, please contact Pippa Atkinson patkinson4@uclan.ac.uk
This research is being undertaken as part of a PhD qualification at the University of Central Lancashire and has ethics approval from the HRA and HCRW